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The story behind our new website

Posted: 14th Mar 2025

Denny Abbey and The Farmland Museum is proud to announce the launch of its brand-new website, designed to enhance visitor engagement and showcase the museum’s unique heritage. The new digital platform has been expertly designed and developed by specialist WordPress agency, Granite 5, with striking new video and photography content provided by creative studio, Define Creative.

Funded through a Rural England Prosperity Fund grant from The Cambridgeshire and Peterborough Combined Authority and distributed by South Cambridgeshire District Council, the website represents a significant step forward in the museum’s digital presence, making it easier than ever for visitors to explore its rich history, plan their visits, and discover upcoming events.

Denny Abbey and The Farmland Museum, located on the A10 north of Cambridge, offers a fascinating insight into over 850 years of local history, from its origins as a Benedictine monastery to its evolution as a farm and now a museum. With an engaging design and improved functionality, the new website ensures that visitors can access essential information and immerse themselves in the museum’s stories before even stepping through its doors.

Simon Wheeler, Managing Director of Granite 5, commented: “We are delighted to have worked with Denny Abbey and The Farmland Museum on this exciting project. The new website is designed to be accessible, engaging, and easy to navigate, ensuring that visitors of all ages can connect with the museum’s rich history and vibrant events programme.”

Define Creative played a crucial role in capturing the essence of the museum through high-quality video and photography. These visual elements bring the site to life, providing an immersive digital experience that reflects the museum’s historical significance and community role.

Cllr Peter McDonald, Lead Cabinet Member for Economic Development at South Cambridgeshire District Council added: “We are pleased to have been able to support Denny Abbey and The Farmland Museum through this grant. Supporting local attractions like the museum not only helps preserve our region’s rich history but also contributes to the local economy. By funding this project, we have helped create work for two local agencies, which in turn supports local jobs and business growth.”

Mayor Dr Nik Johnson, said: “It’s inspiring to see the Rural England Prosperity Fund in action, as it helps digitalise Denny Abbey and The Farmland Museum, drawing more tourists to the region and boosting our local economy.”

Speaking about the launch, Sarah Michael, Manager of Denny Abbey and The Farmland Museum, said: “This new website is a fantastic asset for the museum, allowing us to reach new audiences and better serve our visitors. We are incredibly grateful to the Combined Authority and South Cambridgeshire District Council for their support in making this possible, and to Granite 5 and Define Creative for delivering on our brief exactly as we imagined.”

You can take a look at the partners involved and how the project came together in a video put together by the team at Define Creative.